Juicy designs and clever packaging
By David Eldridge
Posted 27 February 2013
Sidel of France has created a packaging concept called DailyDose - a name which reflects the single-serve fruit drink market for which it is designed. Its combination of new functionality and creative aesthetics helped it win a silver award at the prestigious Pentawards in October last year.
Sidel said: “DailyDose follows the move towards healthier living by offering a new way of consuming single-serve fruit on a regular basis.”
The design is a multipack with shelf appeal and the individual bottles are meant to resemble fruit segments. When joined, the whole multipack visually mimics the curves of fruit and when a “segment” is removed the other segments remain part of the whole. The label extends round the multipack, meaning the segments stay joined.
DailyDose is designed for people who consume drinks on the go and the small bottles fit easily into small bags. Each bottle contains the equivalent of a quarter-serving of fruit. Sidel says this emphasises the importance of regular fruit intake.
As well as the concept’s appeal to consumers, there are benefits to brand owners, says the company. The bottles can be either sleeved or labelled as a standard bottle, which it says is “based on a sustainable and cost-saving package concept”. The label is a design feature that keeps the full integrity of the package, but it also reduces the amount of wrapping needed for the bottles.
As only one label is used to build a pack of six bottles, Sidel estimates the pack achieves savings of up to 60% in labelling raw materials. Two-thirds of each bottle no longer require labelling.
The bottle remains labelled after being removed from the pack, allowing the consumer to read information about the drink on every bottle.
Sidel has previously won Pentawards for its PET bottle designs: the lightweight NoBottle in 2008 and the PET beer bottle in 2009.
Vincent Le Guen, packaging and tooling director at Sidel, said: “This award demonstrates how inventive we are in packaging design as an industrial manufacturer. Customers’ projects inspire our packaging designers every day.
“However, our having an in-house packaging design department is a must when collaborating closely with customers’ design agencies or in developing our own concepts. Our packaging solutions are a skillful mix of technical expertise and creativity to better serve our customers’ expectations and beyond.”
The Pentawards competition received 1,200 entries from 46 countries in 2012.
The Pack Innovation Awards 2012, which were announced at the Emballage exhibition in Paris in October, recognise innovation in the functionality of new packaging designs.
The organisers said: “Technological breakthroughs have enabled the quantity of materials to be reduced and user-friendlier closures are gradually replacing the traditional versions. Today’s packaging and machinery are evidence that socially fair, economically viable and environmentally friendly developments are possible.”
There were six winners in the main category which covers raw materials and consumables, accessories and components, and packaging and content.
Europlastiques of France won an award for the originality of the opening and closing system of its Gook container. This has a film cover which is sealed by a double row and provides a peelable opening. It can be closed again with a clipping system which eliminates the need for a traditional lid. It is shaped to provide a good grip.
The awards committee said: “Gook is the start of a new generation of packaging: cover eliminated, materials reduced, practical spout and product freshness preserved.”
Another winner which focused on the pack lid was Sealpac of France. Its Easy Lid system is a patented tray with a ring, sealed with one permanent seal and one peelable seal. The external ring is pushed down during sealing to separate it from the tray, and this forms the lid.
The committee said: “We applaud the simplified use, ensuing reduction of waste and, of course, the reduction of materials at source since the protective seal is also the cover.”
Menshen of Germany entered its One2Dose product which is a dosing system with a flip top cap that enables dosing with one hand. The committee acknowledged the reduction of product waste and the inclusive nature of its design, making handling by the elderly much easier.
Zip closures are a common feature on plastics packaging, but Flexico of France has managed to innovate their design. Responding to consumers’ difficulties using zip closures, Flexico designed a bag with a closure that you can feel and hear.
The closure makes a click sound when the consumer closes it which verifies the pack is completely closed. The awards committee liked the way the closure would benefit blind people.
A winning entry from CGL Pack of France was described as “an excellent innovation for the consumer” by the awards committee. ConservPack is a thermoformed container which has a unique feature; a belt around the whole pack which stops the user burning their fingers after taking it out of a microwave oven.
Other benefits are that the band makes the pack rigid for better handling and the pack can be reused and sterilised up to 125°C. The pot and band are both made from PP, so recycling is straightforward.
PDG Plastiques of France was recognised in the awards for a technical advance in PET blow moulding in which the preform is pre-blown in the injection moulding machine. The bottom preform wall thickness and the bottle weight are reduced without affecting mechanical resistance.
The German Packaging Awards 2012 were announced in September last year at a ceremony in the Nuremberg Exhibition Centre ahead of the FachPack trade fair. Flexible packaging figured largely among the plastics winners at the awards, which were organised by the German Packaging Institute.
Innovations in opening and closing mechanisms featured in some of the winning entries, just as they did in the Pack Innovation Awards.
Constantia Flexibles of Austria won a German Packaging Award for its Amazon pouch, which has a peelable opening and closing system. The consumer does not need to tear or cut the top of the pouch when opening. The packaging was developed for Knorr dry soup sold by Unilever in Germany.
Huhtamaki of Finland was recognised in the German awards for its integrated reclose and tape systems. The resealing systems can be incorporated by the manufacturer without adding extra units to existing packaging machines. The resealing system is integrated into the packaging material without a secondary step.
A multilayer laminate tube that crumples easily was developed by Linhardt of Germany for the KMS Messing Crème hair product and was recognised in the awards. The wrinkle prone tube has tactile properties and can be just as easily smoothed.
Nordenia, the German flexible packaging group, won an award for the development of NorCell, an innovative three-layer blown film for packaging applications. The film has a physically foamed middle layer which reduces weight by up to 40%. The surfaces of NorCell can be textured with a soft touch structure or can be made smooth for printing.
Sidel's DailyDose multipack concept imitates segmented fruit